Nike — Lift Others As You Rise

Font in use: Grand Slang

Design by: Nike

Location: Portland, Oregon, U.S.A.

Words by: Nikolas Wrobel

Nike sporting Nikolas Type’s Grand Slang and Hermann Zapf’s Palatino for its latest NSW (Nike Sportswear) collection.

Designer Bridgette Ricketts for the Nike Art Department in Portland, Oregon, created a collection under the name "Lift others as you rise", coming with various design variations, colorways and good spirited messages including “The greater the leap, the greater the reward”, “Lift others as your rise”, and of course Nike’s grand classic “Just do it”.

Grand Slang is absolutely gorgeous, easily one of my favorite typefaces.

Steve Green, Creative Director — Nike Art Dept.