Rarezas
Museo Thyssen

Font in use: Grand Slang
Design by: Rebeka Arke
3D Design: Nacho Velasco
Client: Thyssen-Bornemisza National Museum
Location: Madrid, Spain
Words by: Nikolas Wrobel

For the Thyssen-Bornemisza National Museum (Short Museo Thyssen) Rebeka Arce developed a curatorial concept called Rarezas (“Rarities”) which explores works from the Thyssen-Bornemisza National Museum collection that are outstanding for their unique, atypical and extraordinary character.

Rather than focusing on expressing what a rarity is, Arce wanted to convey the feeling of strangeness we have when something is strange to us through a psychedelic-ish, dynamic and unorthodox visual system. Beyond Print, the identity comes to life through extraordinary animations by 3D designer and animator Nacho Velasco.

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