Pritika Swarup
Prakti Beauty
Created by by Pritika Swarup, Prakti fuses the cultural richness, rituals, and spirituality of India with the contemporary energy and technologies of the West to create a first-of-its-kind hybrid beauty brand.
The products reimagine traditional ingredients from Indian remedies and the Ayurvedic pharmacopeia, harnessing their power through technological innovation to enhance the sensory experience of every product.
I feel so honored to be part of a new generation of women who are redefining their place in the world, and to make products that give them the confidence to find their fearless.
Prakti uses Grand Slang by Nikolas Type for the logo, paired with Jonny Pinhorn’s geometric sans Poppins for all other usages across all media.
Interview
IN SEOUL 서울 WITH STUDIO GOMIN - Words by Nikolas Wrobel
Fonts in useNIKE SPORTSWEAR - Font in use: Grand Slang Design by: Nike Art Department Location: Portland, Oregon, USA Words
Fonts in useGESTALTEN'S THE NEW BEAUTY - Font in use: Grand Slang Design by: Stefan Morgner Author: Kari Molvar Publisher: Gestalten Loca
Fonts in useTIMES OF NORWAY - Font in use: Cosi Times Design by: Studio Gomin Location: Seoul, South Korea Words by: Nikolas W
Fonts in useNIKE — LIFT OTHERS AS YOU RISE - Font in use: Grand Slang Design by: Nike Location: Portland, Oregon, U.S.A. Words by: Nikolas Wro
Fonts in useCICLO BANGKOK - Font in use: Cosi Times Design by: Nichada Duangwongsri Location: Bangkok, Thailand Words by: Ni